Selling Online Workout Programs: Insider Tips & Tricks

4 min readDec 25, 2020


These days, health is the new wealth, and just about everyone wants to feel good about their bodies. However, knowing how to do this and maintaining it can be difficult for many people out there. Everyone is looking for that push in the right direction, they just don’t know how or where to find it. One great way to get motivated is through a personal trainer, but not everyone has that kind of budget to work with.

One of the fabulous things about the internet is that it’s made it way easier to find these resources, and on the other end of it, to sell these resources and spread the word. If you’ve been looking to start or grow your personal training business online, look no further, because we have 4 key tips you should try right now!

1. Build yourself a following

Let’s be real, you’ll need somewhat of a following before you can find customers. If you put yourself in the customer’s shoes, I’m sure you would also want to know what to expect before you start spending money.

To start off, you’ll want to spend time introducing yourself on social media, building your brand, and figuring out who your audience is. Instagram is one of the best platforms to do this. Start sharing your day to day workout routine, explain what motivates you, show how simple it is to implement a (or your) plan into their schedules! You can share your favourite life-changing tips, and put them into context. For example, if you start your day with lemon water and a HIIT workout, show your followers this part of your morning, every single day! You can encourage them to do the same. Motivation is key, so put them up to a challenge that’ll bring them closer to their personal goals.

Another big part of building a community is reciprocated engagement. Ask your audience questions and genuinely get to know them; you should think of them as your friends that you can vent to. If ever you’re not feeling up for a workout, that’s a great way to relate to each other. We’re all human and we all have our off days, so give them the scoop on how you like to spend these days, and just connect on a more personal level. Once they can relate to your struggle, you can pitch them on your services that make training easier, more fun, or whatever your angle is!

2. Create plans and sell them online

The next step is building a website to sell your workout plans. Lucky for you, Silofit Partner is launching soon, which will help you build plans and sell them!

If you plan on doing this independently, start thinking about all the logistics, like how you’re going to digitally build a plan and what platform you’ll sell it on. Will your workout plan be a video, or a written, detailed plan? Will your plan require weights or equipment? (If so, don’t forget to mention that!)

You should also think about how you’re going to build credibility. You can do this by making teaser videos and sharing before and after photos. If you already have happy clients, you can ask for positive reviews and testimonials to show your customer satisfaction.

3. Promote your brand

Now it’s time to get the word out there! Social media is just one way to do this, but there are many other tactics you can try.

Let’s think back to what’s on the customer’s mind; they’re probably looking for professional guidance, without the cost of getting a personal trainer. If your plan is specialized for someone in particular, whether it’s weight-loss, gaining muscle, or just getting stronger, you need to find a way to target these customers.

To get some traction, you can try paid GoogleAds, social media ads, email marketing (newsletters and email drips with promo codes), and even blogging. When doing this, think about what they’re going through and what problem you can solve for them. It’s about creating something that suits their lifestyle and their needs, so make sure they feel understood and heard.

4. Keep on growing

Of course, you should always celebrate the small wins, but being ambitious is essential. The best way to aim for the stars here is to find your bread and butter.

You should figure out what your niche is and test different marketing tactics. Learn about what makes them “them” and how to convert this customer so you can keep on growing and growing. Continuing this growth will also bring credibility to the program, which brings in new customers for you so you can bring your business to the next level.

Don’t stop after your first program! Keep building and testing things out so you can find ways to make the program exciting. Whether it’s through new levels or monthly challenges, you can turn what used to be seen as a chore into a competitive game.

We hope these tips help you start your personal training business, or helps you grow your business if you’re already on the way! At the end of the day, all it takes to build this business and sell your programs is to build your brand, create awesome workouts, find a way to sell and promote them, and continue developing. You’ll have customers rolling in no time!




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